Hallmark Icon Becomes Popular Postage Stamp

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© HALLMARK LICENSING, INC.

The 2010 Love stamp, Pansies in a Basket, may have a familiar look to it—for good reason.

The floral design is a reproduction of a watercolor created by the late Dorothy Maienschein, an employee of Hallmark Cards, Inc. Introduced as a Mother’s Day card in 1939, it later became a thinking-of-you design and remains in the line today.

Dorothy Maienschein’s son spoke at the First Day of Issue ceremony, which took place at Hallmark headquarters in Kansas City, Missouri:


At the time of the stamp’s release in April 2010, Hallmark, which began tracking sales in 1942, said that almost 30 million cards with the design had been purchased—more than any other card in history.

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About USPS Stamps

The Postal Service™ is proud of its role in portraying the American experience to a world audience through the issuance of postage stamps and postal stationery. Each year the Postal Service issues commemorative stamps reflecting subjects of national significance and appeal. More than 160 years of stamp development has yielded an incredible archive of imagery and commentary reflecting American culture and society. Even in this fast-changing world, stamps are still a versatile and convenient method of postage. And stamp collecting is a lifetime hobby that is fun and educational for all ages. Stamp collecting is easy to start without a big investment. It is also a great way to learn about the world and its many wonders, opening the door to an exciting universe of history, science, geography, the arts, technology, and sports. Our mission is to provide universal service that is prompt, reliable, efficient, affordable, and self-sustaining. Throughout its history the Postal Service has grown with the nation, binding it together by ensuring that everyone, everywhere, has the same ability to communicate regardless of technological change.

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  1. Pingback: Link Love: Pens and Pansies | The Well-Appointed Desk

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