USPS Celebrates La Florida’s 500th Anniversary

Last week USPS commemorated the 500th anniversary of the naming of Florida with the issuance of a block of four colorful Forever® stamps, titled “La Florida.” This bouquet of stamps evokes the beauty of the state’s lush flora. The stamp dedication ceremony was held at Flagler College in St. Augustine.

LaFlorida-Forever-pane-BGv2“From the moment Ponce de Leon arrived on these shores, Florida has been a destination for dreamers,” said USPS Southern Area Operations Vice President Jo Ann Feindt, who dedicated the stamps. “This state occupies a special place in the American imagination, and so these stamps give people another way to share the wonders of Florida.”

Joining Feindt in dedicating the new stamps were U.S. Sen. Bill Nelson of Florida and St. Augustine Mayor Joseph L. Boles. Also participating were Florida Department of State Secretary Ken Detzner; Flagler College President Dr. William T. Abare; and actor Chad Light, who portrays Juan Ponce de León for the State of Florida.

“Being a fifth-generation Floridian who has visited every part of the state and even seen it from space, I can tell you it’s unmatched in its beauty and diverse heritage,” said Senator Nelson. “It’s fitting the U.S. Postal Service is creating a stamp to commemorate the 500 years of history since Ponce de Leόn.”

photo 4

From left, reencator Chad Light, U.S. Postal Service Southern Area Vice President Jo Ann Feindt, Sen. Bill Nelson, St. Augustine Mayor Joe Bolles, and Flagler College President William Abare unveil the La Florida commemorative stamp in Lewis Auditorium at Flagler College in downtown St. Augustine. Credit: Jackie Hird.

The 46-cent La Florida (Forever®) stamps are produced in four designs. They are good for mailing 1-ounce First-Class letters anytime in the future regardless of price changes and are available for purchase at local Post Offices, online at, or by calling 800-STAMP24 (800-782-6724).

Ceremony program

This full-color program features the First Day Ceremony agenda and the list of participants on one side, with narrative about the stamp design on the reverse. The program is tucked inside a colorful 9 x 6-inch envelope that bears a randomly selected affixed, La Florida (Forever®) stamp and the official First Day of Issue cancellation. Click the image for details.

Ordering First-Day-of-Issue Postmarks
To obtain the first-day-of-issue postmark by mail, purchase the new stamps and affix them to the envelopes of your choice. Address the stamped envelopes to yourself or others and place them in larger envelopes addressed to:

La Florida Stamp
U.S. Postal Service
99 King St
St. Augustine FL 32084-9998

After applying the first-day-of-issue postmark, USPS will return the envelopes through the mail. There is no charge for the postmark for fewer than 50 requests. All orders must be postmarked by June 3, so don’t delay!

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About USPS Stamps

The Postal Service™ is proud of its role in portraying the American experience to a world audience through the issuance of postage stamps and postal stationery. Each year the Postal Service issues commemorative stamps reflecting subjects of national significance and appeal. More than 160 years of stamp development has yielded an incredible archive of imagery and commentary reflecting American culture and society. Even in this fast-changing world, stamps are still a versatile and convenient method of postage. And stamp collecting is a lifetime hobby that is fun and educational for all ages. Stamp collecting is easy to start without a big investment. It is also a great way to learn about the world and its many wonders, opening the door to an exciting universe of history, science, geography, the arts, technology, and sports. Our mission is to provide universal service that is prompt, reliable, efficient, affordable, and self-sustaining. Throughout its history the Postal Service has grown with the nation, binding it together by ensuring that everyone, everywhere, has the same ability to communicate regardless of technological change.