New QR Code Links to Virtual Tour of Lighthouses

Historic lighthouses met digital media at the recent dedication ceremonies for the New England Coastal Lighthouses Forever® stamps.

FDOI posterPromotional posters displayed at the events and at the lighthouse gift shops featured a Quick Response (QR) Code. When scanned by smartphones or other mobile devices with Internet access, the codes link you to usps.com/lighthouses, where you can view specially produced, one-minute videos on each of the lighthouses. The link also allows you to purchase the stamps online.

This marks the first time USPS has used a mobile strategy to promote a new stamp. What do you think? Should we do this more often?

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About USPS Stamps

The Postal Service™ is proud of its role in portraying the American experience to a world audience through the issuance of postage stamps and postal stationery. Each year the Postal Service issues commemorative stamps reflecting subjects of national significance and appeal. More than 160 years of stamp development has yielded an incredible archive of imagery and commentary reflecting American culture and society. Even in this fast-changing world, stamps are still a versatile and convenient method of postage. And stamp collecting is a lifetime hobby that is fun and educational for all ages. Stamp collecting is easy to start without a big investment. It is also a great way to learn about the world and its many wonders, opening the door to an exciting universe of history, science, geography, the arts, technology, and sports. Our mission is to provide universal service that is prompt, reliable, efficient, affordable, and self-sustaining. Throughout its history the Postal Service has grown with the nation, binding it together by ensuring that everyone, everywhere, has the same ability to communicate regardless of technological change.