Historic lighthouses met digital media at the recent dedication ceremonies for the New England Coastal Lighthouses Forever® stamps.
Promotional posters displayed at the events and at the lighthouse gift shops featured a Quick Response (QR) Code. When scanned by smartphones or other mobile devices with Internet access, the codes link you to usps.com/lighthouses, where you can view specially produced, one-minute videos on each of the lighthouses. The link also allows you to purchase the stamps online.
This marks the first time USPS has used a mobile strategy to promote a new stamp. What do you think? Should we do this more often?